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Class
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Assignments |
Project
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Dr. S.
home |
email |
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Links...
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Domain Naming
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Dreamweaver Help
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eBranding
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E-Mail Marketing
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FrontPage Help
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HTML
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IM Strategy
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Internet History
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Online Advertising
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Online Biz Models
- Online Research
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Privacy
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Pubs
& Portals
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Search Engine Mktg
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Terminology
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The Technology
- Tracking & Analysis
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Web Design
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Electronic Text
Course Objectives
Evaluation/Grading
Course Policies
Important
Dates
Exam Study
Guides
Your Grades
MKTG 342 Page
MKTG 446 Page
Dr. S. Home
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Course Objectives...
This course is designed as an introduction to the rapidly
changing world of Internet Marketing. The opportunities, problems, tactics
and strategies associated with incorporating electronic methods into the
marketing function are examined. Emphasis is placed on experiential
learning and the latest technological aspects of marketing in the online
environment. The objectives for this course
include:
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Understand the latest technologies used in Internet commerce
and communications |
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Understand the characteristics and needs of Internet users |
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Understand how the Internet affects a firm’s marketing
strategy |
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Apply theories of Internet
marketing to develop and maintain an Internet marketing presence. |
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Demonstrate legal and privacy knowledge in Internet
applications |
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Select a market-oriented domain name
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Identify what constitutes successful web design |
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Design and create market-oriented web sites using HTML coding
and web authoring tools (e.g., FrontPage) |
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Identify and select appropriate online business models |
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Develop online branding strategies |
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© Copyright
2003-2008
Angela Stanton, Ph.D
astanton@radford.edu
All rights reserved.
This page was last updated on
01/14/2008.
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Identify the various promotional methods used online,
evaluate the effectiveness of each strategy and select and use the
appropriate tools that meet a firm’s Internet promotional objectives |
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Develop effective e-mail marketing campaigns |
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Develop an effective search engine optimization strategy
through web site optimization and positioning |
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Understand web traffic logs, click-through rates, conversion
statistics, etc. |
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Understand how to collect data and conduct marketing research
online |
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Understand the legal and ethical implications of trust,
privacy and security in online marketing |
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Develop an Internet marketing plan |
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