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- Domain Naming
- Dreamweaver Help
- eBranding
- E-Mail Marketing
- FrontPage Help
- IM Strategy
- Internet History
- Online Advertising
- Online Biz Models
- Online Research
- Privacy
- Pubs & Portals
- Search Engine Mktg
- Terminology
- The Technology
- Tracking & Analysis
- Web Design



Electronic Text
Course Objectives
Course Policies
Important Dates
Exam Study Guides
Your Grades
MKTG 342 Page
MKTG 446 Page
Dr. S. Home Page


  Course Policies...

Course Communication:  I will post all class announcements, schedule changes, out of class assignments, readings and teaching materials to the course web site.  It is your responsibility to check the web site.  Please note that what is on the web site is current and supersedes any and all information you may have printed on an earlier date.  I may also need to contact you from time to time via e-mail.  I will use your RU account for all e-mail correspondence.  Please make sure that your e-mail account does not go over quota so that you do not miss important course correspondence.  If you use another e-mail account (e.g. hotmail, yahoo, etc.), please be sure you forward your RU e-mail to that account.

Student Materials and Handouts: I will place most course materials on my web site; other things may be handed out in class.  If you miss a class and do not receive a handout, you are responsible for getting a copy from another student.  Please be sure to have money in your RU account for printing.
  Assigned Readings:  Although there are textbooks in the area of Internet Marketing, most are out of date before they are even published due to the dynamic nature of the course content.  Therefore, I have spent a great deal of time putting together readings for each of the course topics.  Most of the readings have been included in the online course text posted to the course web site although I may also post additional readings on timely topics.

© Copyright 2003-2009
Angela Stanton, Ph.D
All rights reserved.

This page was last updated on 01/19/2009.


Seat Assignments: I run an interactive class.  I want to learn your names early on (and I want all of you to get to know each other as well).  Therefore, I will take pictures and create a seating chart.  Once the seating chart has been established that is your spot for the semester.  Since the seating chart will be used to grade participation, it is important that you use your selected seat for each class.  I will provide a copy of the seating chart to everyone so you can get to know each other as well. 

Semester Schedule: As your instructor, I reserve the right to make adjustments to the syllabus at any time during the semester. It is your responsibility to keep track of scheduled examinations/project dates, any changes in these dates, material covered in the class, and all other announcements made in the class. I will also post changes to my web site. 

Attendance Policy: You are adults and I expect you to attend class.  However, illnesses, interviews and other things occur that may cause an occasional absence.  I will not grade attendance.  You should note, however, that because assignments coupled with participation account for a significant portion of your grade, you cannot participate if you do not attend class (obviously there is a correlation here).  I will record attendance for my class recordkeeping.  You should also understand that if you miss an in-class assignment, you will be unable to make it up for credit.  Please note the following times when attendance is MANDATORY (no excuses excepted) - there will be penalties for non-compliance: 

         You must be in class for the three in-class exam (see calendar for dates) 

         You must be in class the day your Individual Portfolio project is due (April 16th) 

Professional Behavior: During class you are expected to be attentive. This means the following behaviors are inappropriate: talking while I am presenting material in class, talking while other students are presenting or participating in class discussions, interrupting me and your fellow students by arriving late for class, using your cell phone, pager or other wireless device for communication (voice or electronic Ė this includes texting), using your Ipod or other MP3-type player, doing outside work, reading non-class material, studying for another class, sleeping, using e-mail, browsing the internet, viewing or posting to Facebook/MySpace/other social networking sites, using Instant Messenger, typing papers, printing documents after class has started, etc.  Because this class is held in a computer lab, only drinks in covered containers are permitted (and must be stored away from the computer keyboard, mouse and equipment). 

I take your professional behavior seriously.  I will warn you once if you are being unprofessional.  If there is a second incident, you will be asked to leave class and will be unable to make up the work.  If you are asked to leave three times or more, I will deduct 10 points from your final class average for each occurrence.  Additionally, I expect you to respect the opinions of others. Thus, disagreements in points of view should not be made in a combative or downgrading manner. I also expect you to be in class on time and not leaving before class is over.  Doing so is disrespectful to both me and your student colleagues.

Questions:  When you donít know something or are confused about a particular topic, please donít hesitate to ask me in class.  There are probably others in the same situation.  There are no dumb questions in this class!  If I am going over something and I am speaking too quickly, ask me to slow down.  I love what I do and I sometimes get so excited about what Iím teaching that I may begin to talk too quickly.  I wonít know if Iím doing this unless you tell me.

Missed Examinations: Make-up exams will be given at my discretion at the end of the semester. Only under the most serious, extenuating circumstances will a make-up exam be considered. Unless the excuse is serious, a zero will be given for the missed exam. Problems should be discussed with me before the exam, not after the exam. If you are unable to take an exam on the scheduled date, you may be allowed to take it early provided you have a valid reason (e.g., university excused absence, etc.). If you miss an exam, I will need written proof documenting the reason for the absence (if you are sick, you will need a physicianís written notice -- telling me you were sick is not enough). Only a valid excuse (and this is at my complete discretion) will allow you to take a make-up exam (this exam will be different than what was given to the rest of the class). Otherwise, a zero will be given for the missed exam. All take home exams (if assigned) are due on the date assigned. No excuses! 

Lecture Content: I do not lecture straight from the assigned readings. Although my lectures will sometimes parallel the readings closely, at other times they will deviate substantially (where I might use an exercise or discussion to emphasize course content). You are responsible for all materials covered. All articles should be read when assigned on the course schedule.  You will notice that for some topic areas I will assign articles after we have gone over the material in class.  When this is done, it is by design as some topics are more complex and reading articles prior to a certain lecture may cause you undue confusion. 

Withdrawals: If If you choose to withdraw from class without receiving a W on your transcript, you must do so no later than midnight (12 a.m.) Sunday, January 25, 2009.  You have until Tuesday, April 14, 2009 to withdraw with a grade of W. 

Incomplete Grades: I do not give incompletes (Is) except in unusual circumstances. You must have my approval before a grade of "I" will be assigned. 

Exam Contents: Students will be held responsible for all reading assignments, whether or not a particular reading is fully covered during the lectures. Questions on exams will be taken from the reading assignments, handouts distributed or placed on the web, instructor or guest lectures, and in and out of class exercises and discussions. 

Student Progress: You will be able to access all of your grades in the course via WebCT ( No extra credit work will be given, which increases the importance of not waiting until the last minute to complete assignments and submitting all work when it is due. 

Student Portfolio: As the professor for this course, I reserve the right to retain for pedagogical reasons either the original or a copy of any student's test, written assignment, paper, multimedia materials, or similar work submitted by the student, either individually or as a group project, for this class. 

Special Needs: If you are a student with special needs, as addressed by the Americans with Disabilities Act, and need any course materials provided in an alternative format or have special testing requirements, you are required to register with the Disability Resource Office (DRO).  The DRO is located in Room 32, Tyler Hall (telephone is 831-6350). To receive academic accommodations for this class, please obtain the proper DRO forms and meet with me no later than the second week of class. 

Deadlines: The failure to complete any classroom assignment at the specified time represents a failure to meet your responsibilities. Any assignment, which is not submitted at the specified time, will receive a grade of zero 

Written Assignments: Written work must be prepared in a professional manner. It is to be clearly written, with proper grammatical construction and correct spelling. Work which is not presented in a professional manner will be returned as unacceptable. The grade assigned to written work will reflect its analytical soundness. In addition, improper grammar, sentence construction and misspellings may result in a grade reduction. 

Contact:  Please feel free to call me at home or e-mail me if you have any questions.  I generally respond to e-mail the same day (if Iím away and have no e-mail access, I will let you know in advance).  So that I can have some uninterrupted time with my family, I ask that you not call me after 8 p.m. (unless of course you have an emergency situation that you need to alert me of Ė and no a question about tomorrowís assignment is not an emergency).   

Honor Code: The Radford University Honor Code applies to all aspects of this course. It is your responsibility to become familiar with and understand the provisions of the Universityís Honor Code and System.  Please keep in mind that consulting with other students on individual assignments or exams is a violation of the Honor Code. You have also violated the Honor Code if you attempt to represent the work of others as your own (this includes copying content from websites and paraphrasing without references, whether it be from a traditional paper source or an on-line source).  This is plagiarism. You must reference (i.e., give credit to) the works of others through an appropriate form of citation.  All violations of university policies and procedures will be dealt with on an individual basis in a manner consistent with the university guidelines.   

Agreement to the Terms of the Syllabus: If you are uncomfortable with or do not wish to abide by the requirements listed in this syllabus, you should make arrangements to drop the class. Your continued enrollment in the class assumes that you have agreed to all of the terms listed herein