E-Mail Marketing Assignment

Please work in a group for this assignment.

The Marketing Department wants to run an e-mail campaign promoting the Internet Marketing class as a marketing elective.  Your Target Audience for the e-mail is RU students, specifically Marketing majors and minors.

For this assignment, you need to develop:

• A compelling subject line that is professional but will create enough interest so students wish to open the e-mail (the subject line should be no more than 60 characters including spaces)
• The copy for the e-mail message.  You should conform to the standard for writing e-mail copy discussed in class and in your readings -- it should have the appropriate text to promote the class and encourage class registrations
• An HTML e-mail.  You can create this e-mail in either FP, Dreamweaver, some other authoring system or code it -- you choice.  In class we talked about how you wouldn't actually create an HTML page if you were sending it for real but here I just want to examine your ability to create a good looking and effective e-mail.  Make sure you conform to the standards for HTML emails (e.g. no larger than 500 - 600 pixels) discussed in class.

  Be sure to make sure your emails conform to the standards for copy and design as discussed in class and in the readings assigned.

What Must Be Submitted

You must submit the URL to the HTML e-mail created (if you worked with others, please include their names in the e-mail)