How Web Advertising Works

Banner Advertising Articles

	The Science and Art of Banner Advertising
	Banner Basics: Create Ads that Work
	Banner Ads We'd Like to See (funny, spoofs of banners)
	Learn a Little About Banner Advertising on the Internet (.pdf file)

Creating Banner Ads

	Ad Designer - site to create free banner ads
	Animation Online
	Bannerworkz

Banner Exchanges

	Microsoft bCentral
	Banner Exchange

Online Advertising Pricing

	CPM Calculator from Ad Source
	Pay for Play

	Rich Media Trends
	The Rich Media Guide to Gift Giving
	Rich Media Ads: Size Does Matter
	Rich Media Guidelines
	Unicast Goes Full Screen w/Video Ads

Interstitials/Superstitials

	The Secrets of Interstitial Advertising
	Online Advertising Glossary: Interstitials
	Online Advertising Glossary: Superstitials

Pop-Up and Pop-Under Ads

	Block Web Ads
	It's an Ad, Ad, Ad World
	Pop, Pop, Pop Goes those Web Ads
	Beyond the Pop-Up or Not

Shoshkeles

	Assessing Ad Technologies: Shoshkeles
	Examples of Shoshkeles from United Virtualities

Other Interesting Things

AdCritic.com