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  Online Advertising...  
 
 
Overview
 
bullet How Web Advertising Works

Banner Advertising Articles

bullet The Science and Art of Banner Advertising
bullet Banner Basics: Create Ads that Work
bullet Banner Ads We'd Like to See (funny, spoofs of banners)
bullet Learn a Little About Banner Advertising on the Internet (.pdf file)

Creating Banner Ads

bullet Ad Designer - site to create free banner ads
bullet Animation Online
bullet Bannerworkz

Banner Exchanges

bullet Microsoft bCentral
bullet Banner Exchange

Online Advertising Pricing

bullet CPM Calculator from Ad Source
bullet Pay for Play

 

Rich Media (in General)
 
bullet Rich Media Trends
bullet The Rich Media Guide to Gift Giving
bullet Rich Media Ads: Size Does Matter
bullet Rich Media Guidelines
bullet Unicast Goes Full Screen w/Video Ads

Interstitials/Superstitials

bullet The Secrets of Interstitial Advertising
bullet Online Advertising Glossary: Interstitials
bullet Online Advertising Glossary: Superstitials

Pop-Up and Pop-Under Ads

bullet Block Web Ads
bullet It's an Ad, Ad, Ad World
bullet Pop, Pop, Pop Goes those Web Ads
bullet Beyond the Pop-Up or Not

Shoshkeles

bullet Assessing Ad Technologies: Shoshkeles
bullet Examples of Shoshkeles from United Virtualities

Other Interesting Things

bullet AdCritic.com
 

Copyright 2003-2008
Angela Stanton, Ph.D 
astanton@radford.edu
All rights reserved.

This page was last updated on 11/28/2005.