Search Engine Optimization Assignment

Developing Keywords, Description and Title & Evaluating the SEO of a web site

Flying Fur!, located in Newport, Virginia, recently created a web site for its business -- see http://www.flyingfurdogs.com/index.html.

The owners at Flying Fur! want to get a high ranking on the various search engines and directories when people are searching for dog day care, training, or boarding in locations in the New River Valley.  While the web site does have a page title (title tag) that displays in the browser window "Flying Fur! Dog Daycare and Training, Blacksburg, Christiansburg, Giles, Montgomery, VA", they have not created a site description or keywords.

Use the 30/100 rule (as well as the other guidelines provided in class) to help Flying Fur! enhance their organic search engine result by creating:

• 30 keywords/keyword phrases
• a site description

You should also tell me if you think their current title tag is effective or not along with your supporting rationale (why you think it is a good or bad title tag).

Now look at the web site.  What could be done to improve the search engine optimization of this site?

You must work in TEAMS for this assignment (the size of the team is up to you) -- brainstorming works better in groups.  You will not receive credit if you work on this assignment alone.   Please type your assignment in in an e-mail (and include the names of all team members) and send it to me.