MKTG 343 - Course Objectives

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Links...
- Nat'l Retail Federation
- Retail Ad & Mktg Assoc
- Nat'l Council Chain Rest
- Council Shop Centers
- Shop.org
- Mass Market Retailers
- Supermarket News
- Stores magazine
- Restaurant News
- Retail Merchandiser
- Progressive Grocer
- RFID Journal
- Internet Retailer
- Chain Store Age
- DSN Retailing Today
- Retail News - Topix.net
- Fashion Merchandising
- Retail Glossary
- UFL Retailing Center
- IU Retail Center

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Course Objectives...

This course is a study of retail institutions, retail market analysis, promotion strategy, pricing, control and retail personnel management. The objectives of this course include:

	Identifying the contemporary challenges for retail
	Identifying the contemporary challenges for retailers
	Understanding the decisions to be made in owning or managing a retail business
	Assess the impact of multiple channels on retailing operations
	Understanding and identifying retail ownership types and strategy mixes
	Ability to select target markets for retail operations
	Apply information gathering methods including the consumer decision process and retail information systems
	Understand the operational dimensions of managing a retail business
	Ability to perform location planning including site selection and trade area analysis

This page was last updated on 08/22/2006.

	Ability to perform the financial calculations for merchandising and managing a retailing business
	Understand the nuances in buying and handling merchandise
	Identify the various retail pricing methodologies and be able to calculate retail prices
	Identify the ways of communicating with customers including retail image and promotional strategy
	Understand the impact of relationship marketing and customer loyalty in the retail environment