Email Marketing Review Assignment

This assignment is due no later than 8 p.m. on Thursday, March 29th.  You will be graded on the thoroughness of the evaluation.  This assignment is worth 40 points.

Internet Marketing (MKTG 342) is offered as an elective in the Marketing Department.  My Internet Marketing class was tasked with the job of creating an e-mail that would cause students to seek more information about the class and consider registering for the class.  The target market for this promotion are students like you.  For this assignment, your job is to evaluate how well they accomplished their task.  This assignment entails that you complete two evaluations:

1. Evaluate the effectiveness of the Subject Lines created for the e-mail message.  This is an important component because if the subject line is not compelling a person won't click to open the e-mail.  Go to:

            http://ru-portal.portal.radford.edu/rusurveys/wsb.dll/astanton/subj_line.htm

            to evaluate the subject lines.  Be sure to enter your e-mail address at the end of the survey
            Without the e-mail address, I can't give you credit.

2. Evaluate the email messages themselves.  I have too many emails for all of you to evaluate so I am splitting up the task.  Be sure to click on the link that corresponds to your last name name:

            Be sure to enter your e-mail address to receive credit.