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Links...

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Market Research Portal
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Quirks
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Mktg Research Assoc.
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@ResearchInfo.com
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Green Book
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mrweb
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ESOMAR
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Ad Research Foundation
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CASRO
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CMOR
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QRCA


 

 

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Dr. S. Home Page

 

  Class Materials...
 
 
 
Date Materials
4/16 - Tuesday Statistical Significance & Interpreting Statistics (Powerpoint)
4/14 - Tuesday Business Traveler Survey (I will bring this to class)

Business Traveler Survey Data (SPSS data file) - used for demos in class
 

4/7 - Tuesday Data Analysis Intro (Adobe PDF) -- I passed this out to those of you in class on Tuesday, April 7th.

Copyright 2003-2009
Angela Stanton, Ph.D 
astanton@radford.edu
All rights reserved.

This page was last updated on 04/15/2009.

 

3/24 - Thursday Sampling - Powerpoint or Adobe PDF version
3/19 - Thursday Questionnaire Design & Development (Adobe PDF).  If you attended class on March 3rd or 17th, this is what I passed out in class.

I have recorded lectures using Adobe Connect (you will need Internet access) -- if you're in the computer lab, please use a headset so the audio does not bother others).

bullet Question Response Formats
bullet Questionnaire Wording
bullet Determining Question Sequence
 
2/19 - Thursday Measurement & Scaling - Adobe PDF. If you attended class on Thursday, Feb 19th, this is what I passed out in class.
2/10 - Tuesday Exploratory Research - Powerpoint or Adobe PDF version
1/29 - Thursday Descriptive Research - Powerpoint or Adobe PDF version
1/27 - Tuesday Problem Definition and Research Design - Powerpoint or Adobe PDF version
1/20 - Tuesday Marketing Research Introduction - Powerpoint or Adobe PDF version