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- @ResearchInfo.com
- Green Book
- mrweb
- ESOMAR
- Ad Research Foundation
- CASRO
- CMOR
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Course Objectives
Evaluation/Grading
Course Policies
Important Dates
Exam Study Guides
Your Grades
MKTG 342 Page
MKTG 446 Page
Dr. S. Home Page

Exam #1: February 5, 2009
Marketing Research Intro, Process, Problem Definition, Research Design
Secondary Research
Descriptive Research

Exam #2: March 3, 2009
Exploratory Research
Measurement & Scaling

Exam #3: April 2, 2009

Please bring a calculator -- I will provide you with the sampling formulas

	Questionnaire Development
	Sampling

Exam #4: Section 1: May 6  --  12:30 p.m. - 2:30 p.m.
                 Section 2: May 4  --  10:15 a.m. - 12:15 p.m.

This is an open-note/open-book exam -- you may bring your book and any printed notes you like to help you with the exam.  You may not, however, use any electronic notes -- meaning you may not use a computer, PDA, or any other electronic device during the exam.  Make sure you bring the analytical assessment materials emailed to you to the exam.

Data Analysis