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ESOMAR
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  Exam Study Guides...
 
 
 


Exam #1: February 5, 2009
bulletMarketing Research Intro, Process, Problem Definition, Research Design
bulletSecondary Research
bulletDescriptive Research

Exam #2: March 3, 2009
bulletExploratory Research
bulletMeasurement & Scaling

Exam #3: April 2, 2009

Please bring a calculator -- I will provide you with the sampling formulas
bullet Questionnaire Development
bullet Sampling

Exam #4: Section 1: May 6  --  12:30 p.m. - 2:30 p.m.
                 Section 2: May 4  --  10:15 a.m. - 12:15 p.m.

This is an open-note/open-book exam -- you may bring your book and any printed notes you like to help you with the exam.  You may not, however, use any electronic notes -- meaning you may not use a computer, PDA, or any other electronic device during the exam.  Make sure you bring the analytical assessment materials emailed to you to the exam.

bullet Data Analysis

 

 

Copyright 2003-2009
Angela Stanton, Ph.D 
astanton@radford.edu
All rights reserved.

This page was last updated on 04/28/2009.