Class Materials | Assignments | Mystery Shop | Project  | SPSS Help

Dr. S. home | email



Market Research Portal
Mktg Research Assoc.
Green Book
Ad Research Foundation



Course Objectives
Course Policies
Important Dates
Exam Study Guides
Your Grades
MKTG 342 Page
MKTG 446 Page
Dr. S. Home Page


  Course Evaluation/Grading...

You will be evaluated on your knowledge of consumer behavior and your ability to apply that knowledge effectively. Your performance will be evaluated by means of daily quizzes, examinations, a real world application exercise and your level of engagement in the class (participation, in-class assignments and professionalism).  Specifically, the weights assigned to each of these performance measures are:


Quizzes (7.5%)


Exam 1 (12.5%)


Exam 2 (12.5%)


Exam 3 (12.5%)


Exam 4 (12.5%)

bullet             Observation/Mystery Shopping Mini Project (5%)

Marketing Research Consulting Project (30%)


Student engagement/assignments/professionalism (7.5%)

© Copyright 2003-2009
Angela Stanton, Ph.D
All rights reserved.

This page was last updated on 01/19/2009.


The student's final grade will be strictly determined as follows:




90.00% +


80.00% - 89.99%


70.00% - 79.99%


60.00% – 69.99%


Below 60%

Quizzes.  Keeping up with the chapter readings is important in order for the material covered in class to be best understood and to allow your most active engagement in class.  Short quizzes (3 questions) will typically be given on the first day a chapter is covered in order to help keep you up-to-date with the reading material.  Quiz dates will be announced in class and posted to the course web site.  There are no make-ups for missed quizzes (unless I have made an arrangement with you in ADVANCE – see Missed Quizzes policy).  All quizzes will be administered at the beginning of class – if you are late, you will not be able to take the quiz as it is not fair to those who show up to class on time.  In addition, if you leave class early, you will not receive credit for any quiz taken on that day.  I will drop your two lowest quiz grades.  As additional incentive, I will include some quiz questions on each exam.  Each quiz will be worth 20 points – you will receive 5 points for taking the quiz and each question will be worth 5 points – in that way, if you have a bad day and miss all of the questions, you will still receive some credit for being in class and taking the quiz.     - return to top -

Examinations. Three examinations will be given during the semester:  the first two at equal intervals during the semester (please note the in-class exam dates on the schedule – these dates will not change) and the third during the course final exam period (the third exam will NOT be cumulative).  The examinations may include a variety of question formats to include multiple choice, short answer and problem application. A portion of each exam will come from the questions used in the daily quizzes.   - return to top -

Observation/Mystery Shopping Mini-Project.  Each student will participate in an observational mystery shop project for the University Library.  The purpose of this project is to help the Library assess the knowledge and customer service skills of their staff.  This project will not take a great deal of time but it is important that it be conducted thoroughly, professionally and with a great attention to detail.  You will receive additional training and information related to this project when it is assigned in early February.  - return to top -

Marketing Research Consulting Project.

Members of the class will divide into groups of 4-5 (the number of groups will be determined by class size and will be at the instructor’s discretion). Each group will serve as a marketing research consultant team to an actual client throughout the semester. Your team will conduct a real Marketing research study encompassing all phases of the research process. In order to keep your group on track, there will be due dates for various components of the process throughout the semester. This project will allow you to apply the concepts we cover throughout the semester in a real world environment. Please keep in mind that this project will require a significant time investment outside of class.

We will go over the group project specifications (and go through the team assignment process) on Thursday, January 29, 2009.  Attendance on this day is mandatory – if you do not attend class on this date, you may be forced to complete the project alone (something I strongly do not recommend; the project is too much work for one person).  Radford University also requires that all students participating in research projects complete and successfully pass Human Subjects Training (this is a requirement because the university receives federally funded grants).  You must pass the Human Subjects Training and provide proof that you have done so no later than the beginning of class on Thursday, January 29, 2009.  Any student who does not complete the training will NOT be allowed to work on the consulting project (and you will need to drop the course).  Any student who does not complete and provide proof of completing the training by the deadline, will be forced to work on the team project alone and will receive a 10 point deduction on his/her final project grade.

I do not want “free riders” in any of the groups. I expect every group member to participate equally by semester’s end. I recognize, however, that this is not always the case. To ensure some degree of fairness (Note: I realize, and so should you, that no system is perfect) in assigning grades, you are required to complete a peer evaluation of your group members near the end of the semester (you may also be asked to provide evaluative feedback at other times during the semester as well). The purpose of the evaluations is to force you to confront (as a group) up front your expectations of each other when it comes to group work. Try and set up an objective system by which you will keep track of each others' contribution to the report/presentation so that there is minimal disagreement at the end on who contributed more (e.g., you may assign points at each meeting for arriving on time, having things in writing, coming prepared, etc.). Also, by discussing schedules, course loads, etc. you may be able to come to some agreement early as to who will contribute more (or less) to the group work. Your group grades will be adjusted by peer evaluation. The peer evaluation will be given at the end of the semester and will be used to adjust a student's grades on all group projects, presentations etc. For example, suppose a group’s final average for the semester is 85 points out of 100 points and suppose one of the members was evaluated by his/her peers at 80 percent. This student's score for the group project will NOT be 85, but (85 multiplied by .80 or 68). In the event there is a group dispute, the professor will make the final decision as to the group dispute.

Please note that if your group is encountering a serious problem that may negatively impact the success of your project, it must be resolved as soon as possible. Waiting until the end of the semester, after the damage has been done, will be too late to try and resolve the problem. If you are having problems within the group or with a member of the group, you should act as professionals, meet, discuss the issue and resolve the problem. Your group project specifications will focus on this area in much greater detail. - return to top -

Student Engagement, In and Out-of-Class Assignments and Professionalism. 

Each student is expected to be an active contributor to class discussions and in-class assignments, cases, activities, etc – this will not just be a “chalk and talk” class – your participation is vital. I will keep track of your participation throughout the semester. I also expect you to be professional in your class behavior (see course policy on professional behavior for more details).  You can severely HURT your grade in this area by acting unprofessionally in class (please see the Professional Behavior policy in the Course Policies for more detail).  Your final class engagement grade for the semester will be based on a review of your daily participation and overall professionalism for the semester. Obviously you must be present in class in order to participate (there is definitely a correlation between attendance and participation). If you are absent, you cannot participate. Please keep in mind, however, that quantity in this area does not necessarily equate to quality. You will be evaluated on the quality of your contributions. Also, please do not assume that simply coming to class ensures you will receive a high grade in this area. 

In order to reinforce key course concepts, each student will be involved in participating in content-related assignments and exercises. Some of these may be assigned as homework; others may be in-class exercises.  Some assignments will be individual while others may be done in teams. On assignments where you are allowed to work in teams, I expect all team members to participate fully in each and every exercise assigned. 

On individual assignments, please note that while I have no problem with students discussing homework assignments and helping each other with problems (as this is part of the learning process as well), the work turned in must be your work.  Simply copying another student’s work or re-running their print-outs is unacceptable and in violation with the RU Honor Code.  If I suspect that there is an honor code violation, I will assign a grade of zero (0) for that assignment.  Any subsequent violations will be handled in accordance with the university honor code system.

All out-of-class assignments are due at the beginning of class on the date specified - no late assignments will be accepted.  While I encourage you to do any missed assignments for your own learning (and because some assignments build upon earlier assignments), you cannot make-up missed assignments for credit – this includes both homework assignments and in-class assignments/activities.  Because of the nature of the course, there will be no additional or extra credit assignments to increase your grade. - return to top -