© Copyright
2003-2009
Angela Stanton, Ph.D
astanton@radford.edu
All rights reserved.
This page was last updated on
01/19/2009.
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The student's final grade will be
strictly determined as follows:
Grade |
Percentage
|
A |
90.00% + |
B |
80.00% - 89.99% |
C |
70.00% - 79.99% |
D |
60.00% – 69.99% |
F |
Below 60% |
Quizzes.
Keeping up
with the
chapter
readings is
important in
order for
the material
covered in
class to be
best
understood
and to allow
your most
active
engagement
in class.
Short
quizzes (3
questions)
will
typically be
given on the
first day a
chapter is
covered in
order to
help keep
you
up-to-date
with the
reading
material.
Quiz dates
will be
announced in
class and
posted to
the course
web site. There
are no
make-ups for
missed
quizzes
(unless I
have made an
arrangement
with you in
ADVANCE –
see Missed
Quizzes
policy).
All quizzes
will be
administered
at the
beginning of
class – if
you are
late, you
will not be
able to take
the quiz as
it is not
fair to
those who
show up to
class on
time. In
addition, if
you leave
class early,
you will not
receive
credit for
any quiz
taken on
that day. I
will drop
your two
lowest quiz
grades. As
additional
incentive, I
will include
some quiz
questions on
each exam.
Each quiz
will be
worth 20
points – you
will receive
5 points for
taking the
quiz and
each
question
will be
worth 5
points – in
that way, if
you have a
bad day and
miss all of
the
questions,
you will
still
receive some
credit for
being in
class and
taking the
quiz.
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Examinations.
Three examinations will be given
during the semester: the first two
at equal intervals during the
semester (please note the in-class
exam dates on the schedule – these
dates will not change) and the third
during the course final exam period
(the third exam will NOT be
cumulative). The examinations may
include a variety of question
formats to include multiple choice,
short answer and problem
application. A portion of each exam
will come from the questions used in
the daily quizzes.
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Observation/Mystery Shopping
Mini-Project.
Each student will participate in an
observational mystery shop project
for the University Library.
The purpose of this project is to
help the Library assess the
knowledge and customer service
skills of their staff. This
project will not take a great deal
of time but it is important that it
be conducted thoroughly,
professionally and with a great
attention to detail. You will
receive additional training and
information related to this project
when it is assigned in early
February.
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Marketing
Research
Consulting
Project.
Members of the class will divide
into groups of 4-5 (the number of
groups will be determined by class
size and will be at the instructor’s
discretion). Each group will serve
as a marketing research consultant
team to an actual client throughout
the semester. Your team will conduct
a real Marketing research study
encompassing all phases of the
research process. In order to keep
your group on track, there will be
due dates for various components of
the process throughout the semester.
This project will allow you to apply
the concepts we cover throughout the
semester in a real world
environment. Please keep in mind
that this project will require a
significant time investment outside
of class.
We will go over the group project
specifications (and go through the
team assignment process) on
Thursday, January 29, 2009.
Attendance on this day is
mandatory – if you do not attend
class on this date, you may be
forced to complete the project alone
(something
I strongly do not recommend; the
project is too much work for one
person). Radford University
also requires that all students
participating in research projects
complete and successfully pass
Human Subjects Training (this is
a requirement because the university
receives federally funded grants).
You must pass the Human Subjects
Training and provide proof that you
have done so no later than the
beginning of class on Thursday,
January 29, 2009. Any student
who does not complete the training
will NOT be allowed to work on the
consulting project (and you will
need to drop the course). Any
student who does not complete and
provide proof of completing the
training by the deadline, will be
forced to work on the team project
alone and will receive a 10 point
deduction on his/her final project
grade.
I do not want “free riders” in any
of the groups. I expect every group
member to participate equally by
semester’s end. I recognize,
however, that this is not always the
case. To ensure some degree of
fairness (Note: I realize, and so
should you, that no system is
perfect) in assigning grades, you
are required to complete a peer
evaluation of your group members
near the end of the semester (you
may also be asked to provide
evaluative feedback at other times
during the semester as well). The
purpose of the evaluations is to
force you to confront (as a group)
up front your expectations of each
other when it comes to group work.
Try and set up an objective system
by which you will keep track of each
others' contribution to the
report/presentation so that there is
minimal disagreement at the end on
who contributed more (e.g., you may
assign points at each meeting for
arriving on time, having things in
writing, coming prepared, etc.).
Also, by discussing schedules,
course loads, etc. you may be able
to come to some agreement early as
to who will contribute more (or
less) to the group work. Your
group grades will be adjusted by
peer evaluation. The peer
evaluation will be given at the end
of the semester and will be used to
adjust a student's grades on all
group projects, presentations etc.
For example, suppose a group’s final
average for the semester is 85
points out of 100 points and suppose
one of the members was evaluated by
his/her peers at 80 percent. This
student's score for the group
project will NOT be 85, but (85
multiplied by .80 or 68). In the
event there is a group dispute, the
professor will make the final
decision as to the group dispute.
Please note that if your group is
encountering a serious problem that
may negatively impact the success of
your project, it must be resolved as
soon as possible. Waiting until the
end of the semester, after the
damage has been done, will be too
late to try and resolve the problem.
If you are having problems within
the group or with a member of the
group, you should act as
professionals, meet, discuss the
issue and resolve the problem.
Your group project specifications
will focus on this area in much
greater detail.
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Student
Engagement,
In and
Out-of-Class
Assignments
and
Professionalism.
Each student is expected to be an
active contributor to class
discussions and in-class
assignments, cases, activities, etc
– this will not just be a “chalk and
talk” class – your participation is
vital. I will keep track of your
participation throughout the
semester. I also expect you to be
professional in your class behavior
(see course policy on professional
behavior for more details). You can
severely HURT your grade in this
area by acting unprofessionally in
class (please see the
Professional Behavior policy in
the
Course Policies for more detail).
Your final class engagement grade
for the semester will be based on a
review of your daily participation
and overall professionalism for the
semester. Obviously you must be
present in class in order to
participate (there is definitely a
correlation between attendance and
participation). If you are absent,
you cannot participate. Please keep
in mind, however, that quantity in
this area does not necessarily
equate to quality. You will be
evaluated on the quality of your
contributions. Also, please do not
assume that simply coming to class
ensures you will receive a high
grade in this area.
In order to reinforce key course
concepts, each student will be
involved in participating in
content-related assignments and
exercises. Some of these may be
assigned as homework; others may be
in-class exercises. Some
assignments will be individual while
others may be done in teams. On
assignments where you are allowed to
work in teams, I expect all team
members to participate fully
in each and every exercise
assigned.
On individual assignments, please
note that while I have no problem
with students discussing homework
assignments and helping each other
with problems (as this is part of
the learning process as well), the
work turned in must be your
work. Simply copying another
student’s work or re-running their
print-outs is unacceptable and in
violation with the RU Honor Code.
If I suspect that there is an honor
code violation, I will assign a
grade of zero (0) for that
assignment. Any subsequent
violations will be handled in
accordance with the university honor
code system.
All out-of-class assignments are due
at the beginning of class on the
date specified - no late
assignments will be accepted.
While I encourage you to do any
missed assignments for your own
learning (and because some
assignments build upon earlier
assignments), you cannot make-up
missed assignments for credit – this
includes both homework assignments
and in-class
assignments/activities. Because of
the nature of the course, there will
be no additional or extra credit
assignments to increase your grade.
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