Marketing Research Report Oral Presentation Guideline

Each group will present their key findings.  This presentation will be "board room" style as you will present the results to me in a conference room as opposed to presenting them to the entire class.

         Enthusiasm

         Ability to convey the findings, conclusions, and recommendations

         Accuracy of information presented

         Organization of presentation

         Professionalism

         Style and effectiveness of presentation

         Creativity in presentation

         Involvement of group members

         Effective use of visual aids (if applicable)

         Quality and effectiveness of handout materials (if applicable)

         Ability to answer questions