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Links...

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Market Research Portal
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Quirks
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Mktg Research Assoc.
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@ResearchInfo.com
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Green Book
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mrweb
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ESOMAR
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Ad Research Foundation
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CASRO
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CMOR
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QRCA


 

 

Course Objectives
Evaluation/Grading
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Important Dates
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MKTG 342 Page
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Dr. S. Home Page

 

  Assignments...
 
 
 
Date Due Assignment
4/23 - Tuesday
bullet Answers for Testing for Statistical Significance Assignment
4/21 - Tuesday
bullet Testing for Statistical Significance - this assignment is due no later than the beginning of class
bullet Student Drinking Survey (SPSS data for  assignment)
 
4/16 Thursday
bullet Answers to Manipulating SPSS Data and Running Descriptive Statistics Assignment (Adobe PDF)
4/14 - Thursday
bullet Before attempting the SPSS Assignment, you should review the SPSS Intro (either from the SPSS Introductory Handout or the SPSS Introduction Tutorial -- posted to the SPSS Help page)
bullet Manipulating SPSS Data and Running Descriptive Statistics Assignment (word document) -- read this first.  This assignment is due no later than the beginning of class.
bullet Coffee Consumption.sav (SPSS data file to use for the assignment)
 

Copyright 2003-2009
Angela Stanton, Ph.D 
astanton@radford.edu
All rights reserved.

This page was last updated on 04/28/2009.

 

 
bullet Sample Size Calculation Practice Problems - to help you study for the test
4/7 - Tuesday
bullet Sample Size Calculation Problems -- due at the beginning of class -- be sure to show your work.
3/26 - Thursday
bullet Read Chapters 9 & 10 in your text. 
3/24 - Tuesday
bullet There will be a quiz on Chapter 13 at the beginning of class
bullet Complete the questionnaire assignment.   I will collect this from you so in order to receive credit, you must complete this (not in a group -- I want you to do this on your own) -- feel free to write on the document.  You must turn this in at the beginning of class to receive credit.
 
3/19 - Thursday
bullet Read Chapter 13 in your text. 
 
2/26 - Thursday
bullet Read Chapter 12 in your text. 
bullet There is a quiz on Chapter 12 that will be available on WebCT between 3:30 p.m. on Tuesday, February 24th and the beginning of class on Thursday, February 26th.  You will have 10 minutes to complete this quiz.
 
2/24 - Tuesday
bullet Read Chapter 11 in your text  (you are NOT responsible for the section titled Hybrid Ordinally-Interval Scales on pages 365-367)
bullet There is a quiz for Chapter 11 posted to the course WebCT site.  The quiz will be available from 8 a.m. on Friday, February 20 until the beginning of class on Tuesday, February 24th.  You have 10 minutes to complete the quiz.
 
2/17 - Thursday
bullet You must complete the Quiz for Chapter 6 on WebCT no later than the beginning of class.  The quiz will be available beginning on Thursday, February 12th at 3:30.  You have 10 minutes to complete and submit the quiz in order to receive credit.
 
2/12 - Thursday
bullet Read Chapter 6 in your text
1/29 - Thursday
bullet You must provide proof of completion of your human subjects training no later than the beginning of class -- you can access this training at:

http://phrp.nihtraining.com/users/login.php
 
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Read Chapter 3 in your text.  I will NOT be going over this material in class but you can review the following powerpoints to provide additional information: Secondary Data & RU Library Resources (Powerpoint)

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There is a quiz for Chapter 3 posted to the course WebCT site.  The quiz will be available from 3:30 p.m. on Tuesday, January 27th until the beginning of class on Thursday, January 29th.  You have 10 minutes to complete the quiz.  You must submit the quiz within 10 minutes to receive credit.

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Read Chapter 7 in your text.
 

1/27 - Tuesday
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Read Chapter 2 in your text

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There will be a quiz on Chapter 1 (pages 16 beginning with The Marketing Research Industry through 24) and Chapter 2 at the beginning of class.
 

1/22 - Thursday
bullet Read Chapter 1 in your text.
bullet Please thoroughly review the course syllabus so you clearly understand the class expectations, grading, policies, etc.